The most senior woman at Google, Susan Wojcicki, who has been a senior vice president for advertising and commerce, is changing jobs at the company to run YouTube.
Salar Kamangar, who has had the job of senior vice president of YouTube, will be staying at the company in an unspecified role having to do with early-stage ventures. Sridhar Ramaswamy, also a senior vice president for advertising and commerce, will run the ad business.
The move is a sign that Google is focusing sharply on advertising at YouTube. Wojcicki has overseen Google's incredibly profitable advertising, including successful new ad types for shopping and mobile.
Though eMarketer estimates that YouTube earns 21 per cent of all video ad revenue in the United States and earned $5.6 billion in gross revenue worldwide last year, the site has encountered bumps in its efforts to collect a larger percentage of TV advertising.
YouTube has been providing money and other support for producers to create more professional videos and has been experimenting with live programming like sports events. But video creators say ad prices are dropping precipitously, while it is getting more expensive for them to produce videos that break through the noise.
For Wojcicki, it is a chance to run her own operation, because YouTube operates as its own business. She has been a target for chief executive positions in the tech industry, and since last year, she has had to share her job with Ramaswamy after he was promoted to senior vice president of ads and commerce.
'Salar and the whole YouTube team have built something amazing,' Google co-founder Larry Page said in a statement after the possibility of the management change was first reported by The Information, a tech site. 'Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love.'
Wojcicki has had an integral role at Google. It was her garage that Google's founders, Page and Sergey Brin, rented to start the company, and she became Google's 16th employee and later, Brin's sister-in-law.
She also pushed hard for Google's $1.65 billion acquisition of YouTube in 2006, which was a big risk at the time, and people at the company say she has always had affection for the service.
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