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COIMBATORE,
Vehicle security solutions provider Royace Eye Industries has tied up with Integree Projects for distribution of its newly launched products in Tamil Nadu.
Royace Eye, according to its Chief Executive Jaskaran Deep Singh, plans to launch strategic marketing and distribution campaign in the State.
“We are also planning to expand our presence, targeting at a strong brand recall and marketing drive. Our outlay on this promotional campaign would be ₹50 crore, spread over two years” he added.
The company is currently operational in eight states via its 500 outlets across 22 cities. “We hope to be present across 16 states by the end of this year,” Singh said. The company has recorded a growth rate of 300 per cent year on year.
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